Exit intent
Fires as a shopper's cursor moves toward the tab or the browser's close button, the moment before they'd leave without buying.
Exit-intent popup
Catch them 🚪 on the way out
Profiter opens the wheel as a shopper's cursor heads for the close button, not on a blanket timer that interrupts everyone. Five more triggers cover what exit intent alone can't reach.
How it works
Exit intent reads a desktop cursor. We're honest about that.
Exit intent watches the direction a mouse pointer is moving. When it heads for the tab bar or the window's close button, Profiter opens the wheel right then, before the shopper is gone. That's the whole trick, and it only works where there's a cursor to read.
Phones and tablets don't have one, so exit intent does nothing there. Turn on device targeting and give mobile visitors a different trigger instead, scroll depth or a short time delay both work without a cursor. Same wheel, same prizes, a trigger that actually fires on the device in front of you.
Targeting & triggers
Seven controls decide who sees the wheel
Exit intent is one trigger among seven. Combine them so the wheel shows up for the shopper in front of it, on the page and the device they're using.
Scroll depth
Fires once a visitor scrolls past a percentage you set — no cursor needed, so it works on phones and tablets.
Time delay
Waits a set number of seconds before inviting a spin. Also cursor-free, also fine on mobile.
Device targeting
Show on desktop, mobile, tablet, or any combination, and give each device type its own trigger.
Frequency cap
Limit how often the same visitor sees the popup again, in days.
Max spins
Cap how many times one visitor can spin, so your odds and margins hold.
Chosen pages only
Limit the wheel to the Online Store pages you pick — a giveaway or landing page — so it stays off the rest of the store (Growth+).
shopifybackend / dashboard Growth+
Incremental profit / exposed visitor
+$1.81
▲ vs holdout control · 95% CI [+1.62, +2.00]
Winner ✅
Exposed 12,480
Leads 3,972
Spins 3,610
Orders 742
Demo data. Your dashboard reflects your store.
Targeting alone isn't proof
Picking the right shopper is a 🧪 guess until you measure it
A trigger only decides who sees the wheel. It doesn't tell you whether showing it to them was worth the discount you gave away. That's what the holdout is for.
Part of your traffic, matched by the same targeting rules, never sees the wheel at all. Profiter compares profit per visitor between the two groups, so a trigger that pulls in more spins from shoppers who'd have bought anyway shows up as a loss, not a win.
- Holdout groups are determined by a FNV-1a hash of the visitor and experiment ID, keeping visitors in the same group across sessions without server state.
- Profit per exposed visitor, computed from your margin and shipping inputs
- Sample-ratio-mismatch detection uses a chi-square test with a strict 0.001 significance level to flag assignment errors before you trust a result.
New to the concept? Read the plain-English guide to exit-intent popups. Want the rest of what Profiter does? See every feature, including all six themes and prize types.
Get started
Put the right trigger in front of the right shopper
Free to install. Holdout testing and profit reporting are included on every plan, not held back for a higher tier.
Add to Shopify →Questions
Good to know
What is an exit-intent popup?
An exit-intent popup is a marketing message shown to a visitor who appears to be leaving your site. On desktop, Profiter detects this by tracking a visitor's mouse cursor as it moves towards the browser's close button. On mobile devices without a cursor, it can use other triggers like scroll depth or time on page.
How do you prove an exit-intent popup is profitable?
Profiter proves profitability using a holdout group. A portion of your traffic that matches your trigger rules is held back and never sees the popup. The app then compares the profit per visitor between the group that saw the popup and the holdout group, accounting for your product margins and shipping costs.
Are there free exit-intent popup apps for Shopify?
Yes. Profiter's Free plan runs a spin-to-win wheel with exit-intent targeting and covers 1,000 spins a month. The measurement work comes with it in full — holdout testing, profit per visitor after discounts and shipping, and the recommendations engine. The paid plans buy more spins and the integrations, never the ability to measure.
How does an exit-intent popup know a visitor is leaving?
On desktop, the script watches the pointer leave the top edge of the viewport — the moment its vertical position crosses zero, heading for the tabs and the close button. That single check is the whole signal, which is also why it can't work on a touchscreen: there's no cursor to leave the page. On phones and tablets, pair device targeting with a time delay or scroll-depth trigger instead.
How do I turn off a pop-up on Shopify?
To turn off a Profiter popup, you can disable it from the app's dashboard. Profiter also has built-in limits; for example, you can cap how often a visitor sees the wheel (frequency cap) or how many times they can spin. The app notifies you when you approach your plan's monthly spin limit but does not automatically pause the campaign.